LinkedIn campaign targeting internal events managers, marketing directors and brand teams at companies who commission corporate events direct.
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Campaign Overview
Campaign Name
LuxTech LI: Corporate Outreach
Objective
Lead Generation
Budget
£35/day
Bidding
Maximum Delivery
Switch to Manual CPC once baseline CPL is known
Ad Format
Single Image + Carousel
Test Message Ads for warm audiences
Locations
United Kingdom
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Audience Targeting
Target events managers and marketing directors at companies with 200+ employees. Focus on industries that run significant internal events programmes: tech, finance, professional services and FMCG.
Job Title Targeting
Events Manager
Senior Events Manager
Marketing Director
Head of Brand
Internal Communications Manager
Global Events Director
Company Size & Industry
Companies 200+ employees
Tech, finance, professional services
FMCG brands with events programmes
Companies with internal events teams
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Ad Formats & Creative
Single Image Ad
LT
Lux Technical
Promoted · Event Production
You've briefed a new AV company every year. You explain the brand from scratch each time. There's a better way.
Event photography: large corporate conference or product launch
One AV Partner. Every Event.
We build long-term relationships with internal events teams. We learn your brand, your venues and your standards.
Let's Talk
Carousel Ad
LT
Lux Technical
Promoted · Event Production
Conference. Product launch. Brand activation. Town hall. We've done all of these for corporate clients this year.
Carousel: 4 different corporate event types, clean brand-consistent visuals
The Corporate Events Team Needs a Technical Partner Who Lasts
From the SANS annual conference to brand experiences for marketing teams. Consistent, reliable, every time.
See Our Work
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Content Pillars
LinkedIn organic content strategy to support paid activity. Internal events managers and marketing directors are on LinkedIn. These pillars keep Lux Technical at front of mind for the corporate sector between paid cycles.
Corporate production at scale: Images from annual conferences, product launches and town halls. The larger and more brand-consistent the production looks, the more confidence it gives internal events managers who are about to put their name behind a supplier choice.
Long-term client relationships: Posts that reference ongoing relationships rather than one-off wins. Something like "Third annual conference for [Client]" signals to corporate readers that Lux Technical forms lasting partnerships, not just transactional supplier arrangements. The SANS relationship is the reference to build from.
Brand and production alignment: Content that shows Lux Technical understands brand standards. Corporate internal events have brand guidelines, colour systems and presentation requirements that a technical team needs to absorb before the build. Showing awareness of this differentiates from generic AV companies who just deliver kit.
Thought leadership: Short posts on topics internal events teams think about. Hybrid event setups. Managing AV across multiple venues. Getting consistency across an annual conference series. Low word count, practical content. The goal is to be read by people who commission events, not to generate likes.
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Copy Bank
Introductory copy lines for single-image and carousel ads. Keep to 150 characters or under for intro text on LinkedIn. These can be mixed and matched across ad variations.
Intro copy lines
You have an events programme and you're tired of briefing a new AV company every January.89
We work with corporate events teams who want a technical partner that already knows the brief.94
Annual conferences. Product launches. Town halls. We deliver them all. One team.80
The SANS cyber security conference trusted us. Ask us about what that looks like long-term.91
Brand events are brand communication. The technical either reinforces it or undermines it.90
One point of contact. One team on the day. One invoice. That's how we work with corporate clients.98