Meta and Instagram campaign targeting event agency producers and creative directors who use Instagram to discover suppliers and vet portfolio work.
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Campaign Overview
Campaign Name
LuxTech Meta: Agency Portfolio
Objective
Reach + Lead Gen
Budget
£20/day
Placements
Instagram Feed + Stories
Test Reels after 4 weeks
Bidding
Lowest Cost
Attribution
7-day click, 1-day view
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Audience Targeting
Use detailed targeting and custom audiences. Retargeting layer is always more efficient than cold targeting for AV and events production.
Detailed Targeting
Event planning (interest)
Marketing & advertising (industry)
Creative arts (interest)
Brand experience professionals
Custom Audiences
Website visitors: /agencies page
Instagram profile engagers (90 days)
Video viewers 50%+ (retarget)
Lookalike: existing agency clients
Retargeting: Retarget anyone who visited the agencies or campaigns page on the Lux Technical website. Layer in Instagram profile engagers and video viewers at 50%+ watch time.
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Ad Creative
Instagram Feed
LT
luxtechnical
Sponsored
High-quality single image of a large stage and set build at a brand event. Clean, architectural framing.
One team. Every element.
Get in Touch
Instagram Reel
LT
luxtechnical
Sponsored
15-30 second Reel showing the build process of a stage set from load-in to event moment.
The build is half the story.
See More
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Caption Copy Bank
Instagram captions for organic and paid posts. Keep paid captions under 125 characters for feed truncation. These are written for the paid format.
One brief. One team. AV, staging, set builds, LED walls and lighting.69
We've produced events for Jubba, Story Events and Your Event Solutions. Here's what it looks like.98
If the technical is invisible, the event worked. That's the standard we set.76
Custom sets, high-end AV, LED video walls. One production partner for all of it.80
Load-in to load-out. We own the technical so you own the night.63
New brief in? This is what we do with it.41
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Content Pillars
Organic Instagram content strategy to support paid activity. Consistent posting across these pillars builds the audience for retargeting.
Portfolio photography: One high-quality event image per week showing different production elements: stages, LED walls, lighting, set pieces.
Behind the scenes: Short-form video content showing load-in, set build, lighting programming. No narration needed. The process is compelling enough.
Event moments: Before and after: empty room, then fully dressed and lit event. Transformation content performs consistently.
Team content: The people behind the work. Brief, human content that builds trust without being promotional.