Instagram campaign targeting curators, creative directors and cultural institution project managers who use Instagram professionally.
📲
Campaign Overview
Campaign Name
LuxTech Meta: Gallery & Exhibition Portfolio
Objective
Brand Awareness
Budget
£12/day
Placements
Instagram Feed + Stories
Test Reels after 4 weeks
Bidding
Lowest Cost
Attribution
7-day click, 1-day view
🎯
Audience Targeting
Use detailed targeting and custom audiences. Retargeting layer is always more efficient than cold targeting for AV and events production.
Detailed Targeting
Museum and gallery professionals
Art and culture (interest)
Exhibition design (interest)
Creative arts and culture industry
Custom Audiences
Website visitors: /museums page
Video viewers 50%+ exhibition content
Instagram engagers 90 days
Lookalike: gallery and exhibition contacts
Retargeting: Retarget visitors to the museums/galleries page. This is a very small audience so reach campaign at low budget is appropriate. The goal is sustained visibility, not volume.
🖼
Ad Creative
Instagram Feed
LT
luxtechnical
Sponsored
The Hayward Gallery video wall installation: dramatic, artistic, technically impressive. Thames in the background.
Technical production for the art.
See the Work
Instagram Carousel
LT
luxtechnical
Sponsored
Three images from different exhibition and gallery installations: Hayward, projection mapping, artist commission.
Exhibition AV. Three installations. One team.
Get in Touch
✍
Caption Copy Bank
Instagram captions for organic and paid posts. Keep paid captions under 125 characters for feed truncation. These are written for the paid format.
The Hayward Gallery video wall. We built it. Here is what it looked like.73
Technical production for exhibitions that serves the art, not the other way round.82
AV for cultural spaces. Precise, patient, gallery-grade.56
From video walls to projection mapping. We have the track record in cultural institutions.90
Exhibition AV that opens on time. Every time.45
We work with curators and artists to realise technical visions precisely.73
📸
Content Pillars
Organic Instagram content strategy to support paid activity. Consistent posting across these pillars builds the audience for retargeting.
Hayward Gallery case study: The Hayward Gallery video wall installation is the flagship portfolio piece for this sector. Share it repeatedly.
Projection mapping content: Immersive projection mapping imagery and video performs extremely well on Instagram. Highly shareable.
Behind-the-scenes installation: The process of installing a gallery exhibition is genuinely interesting. Document the calibration, the build, the reveal.
Artist collaboration content: Where artists or institutions allow, feature them. Their audiences will engage with and share the content.