LinkedIn campaign targeting creative project managers, curators and technical directors at museums and galleries globally.
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Campaign Overview
Campaign Name
LuxTech LI: Galleries & Museums
Objective
Brand Awareness
Budget
£20/day
Bidding
Maximum Delivery
Switch to Manual CPC once baseline CPL is known
Ad Format
Single Image + Carousel
Test Message Ads for warm audiences
Locations
United Kingdom
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Audience Targeting
Very small, specialist audience. Use job title targeting (curators, technical directors) combined with industry filters for museums, galleries and cultural institutions. Global targeting appropriate given the international nature of exhibition work.
Job Title Targeting
Curator
Creative Project Manager
Technical Director
Head of Exhibitions
Exhibitions Manager
Director of Programme
Organisation Targeting
Museums and cultural institutions
Art galleries and studios
Public arts organisations
International cultural venues
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Ad Formats & Creative
Single Image Ad
LT
Lux Technical
Promoted · Event Production
The Jon Gerrard installation at the Hayward Gallery. We built the video wall. Here is what it looked like.
High-quality image from the Hayward Gallery video wall installation
Technical Production for Exhibitions
We work with curators and creative project managers to deliver exhibition AV. Precisely. On brief. On time.
See the Work
Carousel Ad
LT
Lux Technical
Promoted · Event Production
From gallery video walls to projection mapping to immersive installations. Here is a selection from our exhibition portfolio.
Carousel: 4-5 gallery and exhibition project images
Exhibition AV for Curators Who Need It Done Properly
We understand cultural spaces, artistic intent and the technical precision that exhibition work demands. Global track record.
Get in Touch
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Content Pillars
LinkedIn organic content for the museums and galleries sector. This is a small, internationally connected audience. Curators and project managers follow peers. Quality and precision of content matters more than frequency. One well-framed post carrying the right references travels further than ten generic ones.
Installation documentation: Images from completed exhibition AV installs. High-quality technical photography that respects the work and the space. Where the artist and institution permit it, name the installation and the gallery. The Hayward Gallery video wall is the flagship example and worth referencing explicitly.
Technical precision content: Short posts explaining what a demanding gallery brief looks like from the technical side. Calibration requirements for video projection in a natural light space. Maintaining AV systems over a 12-week exhibition run. Content that shows Lux Technical speaks the language of exhibition production earns trust with curators before a conversation starts.
International track record: Tone and framing should communicate that this is not a local AV hire company. Curators at institutions in Berlin, New York or Sydney need to feel confident a UK-based supplier can coordinate internationally. Any projects with international context should be posted, even briefly.
Industry connections: Engage with content from institutions, artists and exhibition designers. Comment with substance, not platitudes. Being visible in the right conversations is how Lux Technical builds a reputation in a sector that runs entirely on word of mouth and personal recommendation.
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Copy Bank
Introductory copy lines for single-image and carousel ads. Keep to 150 characters or under for intro text on LinkedIn. These can be mixed and matched across ad variations.
Intro copy lines
The Hayward Gallery video wall. We installed it. Here's what working with us on an exhibition looks like.105
Exhibition AV requires precision, patience and a team that understands the artist's intent.91
We work with curators and project managers globally. The Hayward was not our first gallery install.99
You have an opening date that cannot move. We understand what that means.73
Gallery-grade AV. Technical production that serves the art, not the other way round.84
Internationally experienced. Discreet. Precise. The three things gallery AV needs to be.88