Instagram campaign targeting venue events directors and hotel sales teams who use Instagram to vet preferred suppliers and see portfolio work.
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Campaign Overview
Campaign Name
LuxTech Meta: Hotel & Venue Portfolio
Objective
Brand Awareness + Lead Gen
Budget
£15/day
Placements
Instagram Feed + Stories
Test Reels after 4 weeks
Bidding
Lowest Cost
Attribution
7-day click, 1-day view
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Audience Targeting
Use detailed targeting and custom audiences. Retargeting layer is always more efficient than cold targeting for AV and events production.
Detailed Targeting
Hotel and hospitality industry
Venue events management (interest)
Luxury hotels (interest)
Event venue operators
Custom Audiences
Website visitors: /hotels page
Instagram engagers 90 days
Lookalike: hotel venue contacts
Video viewers 50%+ hotel content
Retargeting: Retarget visitors to the hotels and venues page. Create lookalike from any hotel enquiry data.
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Ad Creative
Instagram Feed
LT
luxtechnical
Sponsored
High-end hotel event setup: elegant room, atmospheric lighting, tasteful staging. Could be a corporate dinner or private event.
Events that reflect the venue.
Enquire
Instagram Carousel
LT
luxtechnical
Sponsored
Three images showing different hotel event types: corporate dinner, private event, corporate day meeting.
One supplier. Every event in your space.
See the Work
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Caption Copy Bank
Instagram captions for organic and paid posts. Keep paid captions under 125 characters for feed truncation. These are written for the paid format.
When you recommend us, your reputation is on the line too. We protect both.75
We work at Mandarin Oriental and Park Hyatt. This is what that looks like.74
Hotel events done right. Discreet, professional, on brand.58
Every event in your space reflects on you. We make them reflect well.69
Preferred supplier at the venues that set the standard.55
We know hotel operations, load-in logistics and what your events team needs from a supplier.92
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Content Pillars
Organic Instagram content strategy to support paid activity. Consistent posting across these pillars builds the audience for retargeting.
Venue event photography: Beautiful, atmospheric images from hotel event setups. Show the quality of the lighting and staging.
Transformation content: Empty hotel ballroom to fully dressed event. Shows the scale of what Lux Technical delivers.
Named venue references: Where venues permit, reference them. Mandarin Oriental and Park Hyatt in captions carry significant trust signals for other hotel decision-makers.
Seasonal content: Hotel events peak at certain times of year. Time content to calendar events: Christmas parties, summer dinners, conference season.