Meta campaign targeting corporate events managers and marketing teams who use Instagram and Facebook to discover production suppliers.
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Campaign Overview
Campaign Name
LuxTech Meta: Corporate Events
Objective
Lead Gen
Budget
£20/day
Placements
Instagram Feed + Stories
Test Reels after 4 weeks
Bidding
Lowest Cost
Attribution
7-day click, 1-day view
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Audience Targeting
Use detailed targeting and custom audiences. Retargeting layer is always more efficient than cold targeting for AV and events production.
Detailed Targeting
Corporate events (interest)
B2B marketing (interest)
Business services (industry)
Events managers and coordinators
Custom Audiences
Website visitors: /corporates page
Video viewers 50%+ corporate content
Lookalike: corporate client enquiries
Instagram engagers 90 days
Retargeting: Retarget website visitors from the corporate/brands page. Facebook Custom Audiences work well for this sector as corporate marketing managers skew towards Facebook as well as Instagram.
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Ad Creative
Instagram Feed
LT
luxtechnical
Sponsored
Corporate conference in a large venue: stage with LED wall backdrop, branded presentation, professional audience.
Every event. One team.
Get in Touch
Instagram Reel
LT
luxtechnical
Sponsored
Quick-cut Reel of a corporate product launch or conference: load-in to reveal moment.
The conference that went exactly right.
See Our Work
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Caption Copy Bank
Instagram captions for organic and paid posts. Keep paid captions under 125 characters for feed truncation. These are written for the paid format.
One AV team for every event on your calendar. No briefing from scratch.71
Corporate events done properly. AV, staging and production from one company.76
The SANS cyber security conference. Three years. Same team. No surprises.73
From annual conference to product launch. We know your brand already.69
Technical production for companies who want consistency. Not a new face every year.83
Your events. Our technical. Every time.39
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Content Pillars
Organic Instagram content strategy to support paid activity. Consistent posting across these pillars builds the audience for retargeting.
Conference and event photography: Clean, professional images from corporate events. Branded staging, well-executed AV.
Product launch content: Product launch events in particular photograph well. LED reveals, stage moments, audience reaction.
Long-form case study content: Short video case studies: what was the brief, what did we deliver, what was the result. 30-60 seconds.
Industry positioning: Occasional content positioning Lux Technical as the specialist for corporate events. Not promotional. Useful.