Instagram and Facebook campaign targeting luxury wedding planners and high-net-worth couples planning aspirational weddings.
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Campaign Overview
Campaign Name
LuxTech Meta: Luxury Weddings
Objective
Lead Gen
Budget
£20/day
Placements
Instagram Feed + Stories
Test Reels after 4 weeks
Bidding
Lowest Cost
Attribution
7-day click, 1-day view
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Audience Targeting
Use detailed targeting and custom audiences. Retargeting layer is always more efficient than cold targeting for AV and events production.
Detailed Targeting
Wedding planning (interest)
Luxury weddings (interest)
High-end events (interest)
Wedding planners and stylists
Custom Audiences
Website visitors: /private-clients page
Instagram engagers 90 days
Video viewers 50%+ wedding content
Lookalike: luxury wedding enquiries
Retargeting: Retarget visitors to the private clients page. Facebook is as important as Instagram for this sector, as wedding planners and couples in the luxury demographic use both. Lookalike from enquiry data is the strongest performing audience.
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Ad Creative
Instagram Feed
LT
luxtechnical
Sponsored
Luxury wedding reception in a stunning venue: custom stage, dramatic lighting, aspirational setting. No people in shot.
The extraordinary version.
Enquire
Instagram Reel
LT
luxtechnical
Sponsored
30-second Reel of a marquee or luxury hotel wedding setup: stage build, lighting installation, final reveal.
From an empty field to the wedding of a lifetime.
See Our Work
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Caption Copy Bank
Instagram captions for organic and paid posts. Keep paid captions under 125 characters for feed truncation. These are written for the paid format.
Custom staging, lighting and high-end AV for weddings where the brief is extraordinary.87
We build the stage. We design the lighting. We make sure nothing goes wrong on the day.87
Luxury weddings need a technical team that earns the brief. We're that team.76
Your couple trusted you. You can trust us.42
From marquee ceremonies to five-star hotel receptions. This is what we deliver.79
One call to us covers AV, staging, lighting and set design for your wedding.76
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Content Pillars
Organic Instagram content strategy to support paid activity. Consistent posting across these pillars builds the audience for retargeting.
Stage and set build content: Show the scale and quality of the staging work. Bespoke stage designs and set pieces perform well with wedding planners on Instagram.
Lighting transformation content: Dark room, then lit. The transformation from an empty venue to a stunning event space is consistently the most engaged content type.
Testimonial content: Written quotes from luxury wedding planners and couples about the result. Social proof is critical in this market.