Meta & Instagram Campaign
Charities & Non-Profits
Meta campaign targeting charity events managers and planning agency social teams who use Instagram to find suppliers and build production brieflists.
Campaign Name
LuxTech Meta: Charity Events
Placements
Instagram Feed + Stories
Test Reels after 4 weeks
Attribution
7-day click, 1-day view
Use detailed targeting and custom audiences. Retargeting layer is always more efficient than cold targeting for AV and events production.
Detailed Targeting
- Non-profit organisations (industry)
- Charity fundraising (interest)
- Event management (interest)
- Hospitality & events professionals
Custom Audiences
- Website visitors: /charities page
- Video viewers of charity event content
- Lookalike: charity sector enquiries
- Instagram engagers 60 days
Retargeting: Retarget visitors to the charities and non-profits page. Create a lookalike from any form submissions or enquiry data.
Instagram Feed
Charity gala production image: large ballroom with stage, lighting and video wall. Clearly a high-budget production.
The stage behind the cause.
Get a QuoteInstagram Carousel
3-image carousel showing different elements of a charity gala: stage setup, lighting mood shot, full room view.
Production for the night that matters.
See the Work
Instagram captions for organic and paid posts. Keep paid captions under 125 characters for feed truncation. These are written for the paid format.
The technical behind a charity night that raised what it was supposed to raise.79
Stages, video walls, lighting. One team. Your charity event done properly.74
Your cause is the story. We're the production behind it.56
We've produced charity galas where everything needed to work. It did.69
No surprise invoices after the night. Reliable, professional charity event production.86
Your charity gala has one chance to make the impact it needs to make. We make sure it does.91
Organic Instagram content strategy to support paid activity. Consistent posting across these pillars builds the audience for retargeting.
- Event photography: High-quality imagery from charity galas and fundraising events. Large staging, well-lit rooms, full production context.
- Production scale content: Show what it takes to produce a charity gala: the staging, the crew, the prep. This builds credibility.
- Named references: Where clients permit, name the charity. A recognisable charity name in a caption carries weight.
- Testimonial content: Short written quotes from charity events managers about working with Lux Technical.